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Home Electronics
The Home Electronics Business is another of our longstanding operations
like the radio equipment business. Since our commercialization of
a high-class FM tuner using advanced high-frequency technology, Kenwood
has steadily expanded the business under the concept of "high
fidelity" and expanded its presence as an audio system manufacturer
around the world. At the same time, the Company has produced many
proprietary sound technologies that significantly improve quality,
and continued to offer fresh, attractive sound entertainment for the
market, at a time when media technology shifted from analog to digital.
However, profitability of the business deteriorated as the market
matured and trends changed. To turn around the situation, the Company
implemented drastic restructuring in fiscal 2002 (ending March 2003),
integrating product lineups into the three categories that are profitable
and promising while reducing sales areas by changing sales strategy.
Furthermore, the Company strengthened operational capabilities and
earnings power by advancing the production innovation project. As
a result, profitability improved remarkably in the year ended March
31, 2004, although sales declined sharply.
The Company now focuses on the development of digital amplifiers
with high fidelity and high power, the features meeting the needs
of the digital era, and products compatible with networks, which
match with the Company's concept of providing sound entertainment
in every living scene. As part of this effort, the Company in May
2004 launched a hard-disc audio system that can handle music distribution
services offered by Any Music Inc., in which the Company has a stake.
This was followed by the release of a network-based theater system,
which reads music and videos stored on a PC through wireless networks
and reproduces them with at high quality.
From now on, the Company will continue to position home electronics
as the core in the world of sound entertainment, and evolve them
while putting emphasis on the high fidelity sound reproduction that
the Company has traditionally pursued. We will also integrate home
electronics with portable audio equipment and car electronics to
further make our products seamless. Through these efforts, we will
establish the "Mobile & Home Multimedia Systems" business
that offers higher quality and a high degree of entertainment value.
Car Electronics
Development of digital and network technologies for automobiles
has opened remarkable possibilities in the fields of car audio and
navigation systems. Since its entry into the automotive electronics
market in 1980, the Company has built a high brand presence worldwide,
utilizing the capability to cultivate potential needs of the market
and the ability to plan and develop products, while emphasizing
a consumer business based on the high fidelity technology it has
accumulated over the years.
In the consumer business, we are selling new proposal-oriented
products that combine high tone quality technique with advanced
technology, in the car multimedia field, which continues to grow.
Among others there is an audio-visual hard disc navigation system
that focuses on entertainment and convenience, tuners for digital
satellite broadcasting and the first civilian use of tuners for
terrestrial digital broadcasting. To further solidify its global
presence in the traditional automotive audio field, the Company
is increasing its product lineups by commercializing flagship models
bringing together the essence of the most advanced tone quality
technologies, while raising its presence in emerging regions through
the use of global networks.
As for the OEM business, the Company is rapidly expanding operations
not only in Japan but also in north America, Europe and elsewhere
in Asia, by taking advantage of its high grade technologies, which
consistently receive high marks for the consumer business, the ability
to plan and develop products, as well as reliability and brand presence.
In April 2004, the OEM section became independent of the Car Electronics
Division and has been increasing its presence in components for
automotive electronics as well as in car multimedia and audio systems.
Currently, the Company is launching large projects and proactively
investing in them to commercialize car multimedia products that
are more attractive and competitive, aiming to enhance competitiveness
in the field of car navigation systems, the use of which is expected
to fully spread in Europe and China. The Company is also working
hard to boost business competitiveness and profitability, by vertically
integrating plants at home and abroad in the consumer and OEM businesses,
separately.

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